Reduce Lost Sales through Efficient Logistics Operations

  • GraceKennedy’s (GK) mission is to deliver the taste of Jamaican and other multicultural foods to the world
  • GK manufactures food through its own factories as well as through external suppliers. In addition to its own brands, GK also manufactures and distributes third party brands in Jamaica and internationally
  • The company operates in Jamaica, the Caribbean, Central America, North America, Africa and several European countries
gracekennedy

The Problem

  • GK’s products reach most of its consumers through the neighborhood stores (independent and chain stores)
  • Replenishment orders are placed as store inventories deplete and the orders generally have to be fulfilled within 24-48 hours or risk cancelation
  • This is critical because shelves cannot be left empty and the risk of being replaced by a competing brand needs to be avoided
  • Because of the volumes, keeping track of fulfillment is difficult
  • This often leads to loss of sales, market share and sub-optimal transportation plans
Logistics

Sales and Logistics Operations teams—both benefited from OpsVeda live Ship Plan and Replenishment solution. Lost Sales opportunities are easily identified and adjustments made proactively. For example the solution provides proactive guidance on transfer stock opportunities to the logistics team. And sales team can better forecast and drive sales team to fill gaps.

Gregory Solomon
CEO— Case Logistics (3PL)

The Solution & Impact

  • OpsVeda provides a real-time view of all orders due to be shipped to stores in the coming days
  • Time window for the view can be adjusted to suit the user’s role
  • The warehouse team gets a clear idea about what is already delivered, what is in process and most importantly what is pending
  • The information can be sliced by route, customer or sales organization and the user can drill-down to view the latest status of individual orders
  • This enables Warehouse team to consolidate and optimize loads by minimizing LTL shipments
  • More importantly, pick-stage-pack-ship within the tight time window is achieved thereby minimizing cancelations

Lost Sales due to logistical reasons reduced by ~50%. Better Route & Freight Optimization.

Solution

  • Sales Fulfilment & Logistics Ops

Objective

  • Reduce Lost Sales
  • Streamline Outbound Logistics
  • Improve Visibility for Field Sales

Relevance

  • CPG, Food & Beverage
  • Fashion, Retail
  • Hi-Tech Industries
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